China’s OLED technology relative to developed countries, though started late, but growing rapidly. Has to have some R & D and industrial capacity, some areas with their own technology. OLED display industry on the development of China’s new strategic importance, but the lack of overall strategic development of OLED technology and funds to support a series of long-term stability, and the need to demonstrate the relevant departments to strengthen overall planning and formulation of development strategies, and thus the development of a new generation of OLED display technology Forward-looking layout. DRC practicing in this year’s CES2012 held in January on the International Consumer Electronics Show, LG unveiled 55 inches 3DOLED TV veil, which is the size of the largest next-generation flat panel display product, the prototype is only 4mm thick , weighs just half of the same size LCD TV. Coincidentally, Samsung also unveiled 55-inch OLED TV show with games and news that Samsung will be in the second half of 2012 for mass production of OLED TVs. OLED TV development and production of the first companies in Japan Sony, back in 2007, Sony had launched 11-inch OLED TV, causing sluggish sales due to their cost in 2011 had to stop production and sale of OLED TV. In addition, Toshiba’s small and medium-size LCD panel has decided to terminate a subsidiary of OLED panel mass production. OLED display technology “flash in the pan”, the International Consumer Electronics Show in another high-profile appearance, for the uncertain future of OLED technology into a cardiac stimulant. ”OLED is the second CRT, LCD flat panel display technology, a new generation after the present, only a few countries have this technology and production capacity, China has some of OLED technology and have begun their own industry, perhaps OLED technology in the industrialization process encountered a setback, but can not deny its display industry with the development of China’s new strategic importance. “State Council Development Research Center of Economic Research Minister Lü Wei told the China Economic Times correspondents interview. OLED technology may be timely to advance the layout have OLED response time as short, high-brightness, ultra-light, ultra-thin, low power, no viewing angle restrictions and other advantages, the present Japan, Korea and other countries are a new generation of OLED technology for a significant investment, China also should be prepared for a new generation of OLED display technology for the development of forward-looking layout. China Economic Times: OLED technology from the rise of the heat, then part of the developed countries “freeze”, and now back to the market’s attention, you think OLED development potential? The uncertain economic prospects. China is the uncertain prospects of OLED technology in the case of the layout? Lü Wei: OLED have short response time, high brightness, ultra-light, ultra-thin, low power, no viewing angle restrictions and other advantages, may be replaced in 5-10 years, liquid crystal display technology to become mainstream. OLED industry on the development of the international trend is the small size of PMOLED products based on product development to large-size AMOLED. American flat-panel TV market research firm DisplaySearch expects 2015 LCD flat panel display industry will reach its peak, OLED display industry will begin to enter the high growth period. Currently, the development of OLED display technology and industrial countries and regions, mainly in Asia, including Korea, Japan, Taiwan and Mainland China. In 2010, Samsung OLED industry has invested more than LCD, and achieve mass production of AMOLED products and sales. In addition to Samsung, the South Korean LG, Taiwan’s AU Optronics and Chi Mei and other traditional display companies are actively preparing for 4.5-generation or later generation AMOLED production line. South Korean government in 2010 launched the “display industry trends and response plan” put forward in 2013 to become the world’s first AMOLED display panel production to achieve the country in 2015 to enter the new display era base; Japan is to start in 2008 implementation of the “new generation of large OLED displays basic technology development” projects, New Energy and Industrial Technology Development Organization for the project five years support for 35 billion yen. The early 1980s to the mid-1990s, China’s CRT TV through the introduction of technology to establish a complete industrial chain, once in production and exports are on the first in the world. But with the emergence of liquid crystal display technology, flat panel display TV only five or six years time in sales over CRT TV, color TV in China a large number of companies in trouble. To avoid this happen again, the need for a new generation of OLED display technology for forward-looking layout. The key deposit and industrial development policies, lack of funding problems of China’s OLED Industry Despite the late start, but the rapid development, has to have some R & D and industrial capacity, some areas with their own technology, but the lack of OLED technology development to support the overall strategy and long-term stability . China Economic Times: China’s OLED industry is the development status? What development challenges facing? Lü Wei: China’s government highly concerned about the OLED industry, in support of relevant departments, OLED technology development and industrialization made a breakthrough. First, China’s OLED industry to have some R & D and industrial capacity, some areas with their own technology. At present there are about 40 universities engaged in research and development of OLED technology and research institutions, enterprises involved in the OLED industry. Last June, our OLED 19 enterprises and institutions co-founded China’s OLED Industry Alliance. China has basically achieved PMOLED technology industrialization and mass production, the largest OLED production line capacity ranked fourth in the world, China’s first AMOLED pilot line has been put into operation in Kunshan, and at the end of 2010 to get through all of the production process, a number of AMOLED production line construction project has entered a critical period of preparation. The local government also actively supports the OLED industry projects, the 2008 Beijing Visionox in the country’s first mass production line PMOLED, Kunshan City, Jiangsu Province, is driven by investment in building up; BOE in August last year the company Erdos in Inner Mongolia plans to build a 5.5-generation AMOLED production line, access to resources in the Ordos city government for investments. Although we have some self-OLED technology, but a larger gap with foreign countries. As of July 2010, accepted in our OLED patent applicants, most of the top-ranking multinational companies, China’s Tsinghua University and Beijing only Visionox top 15, including Tsinghua University, 136, ranked 11, Beijing Visionox 97, ranked 14th. Although China’s OLED technology and industrialization have made gratifying progress, but still face lack of basic research, industrial facilities inadequate, the lack of highly competitive leading enterprises in the global industry standards and lack of voice and other intellectual property problems. In addition, OLED technology development, lack of overall strategy and long-term stable support, the government projects from different departments, projects scattered sources, companies need to spend a lot of energy separately for the project, and these items are mostly one-time, can not meet the ongoing technology development and industrial testing needs. In addition, OLED production line required a huge investment, a 4.5-generation AMOLED production line of about 50 billion yuan, domestic appliances and mobile phone manufacturers is difficult for such a large investment, but also in the early stage of industrial development, OLED business can not be achieved the threshold of access to capital markets. Despite the local government investment, but a huge investment in AMOLED production line also difficult to separate local government support. Government support to seize competitive opportunities the Government should co-ordinate the planning, development of relevant incentive policies, drawing on foreign experience to solve its financing bottlenecks, reduce their investment risk. China Economic Times: For the OLED industry, how should the government regulate the level of guidance and support? Lü Wei: OLED technology related to the future of display technology and industrial development of major strategic issues, but the huge amount of investment, with a certain risk. Therefore, we must actively promote, but also orderly development. The first argument, and to strengthen the overall planning, formulation of development strategies. The proposal draws upon foreign experience, led by the relevant departments, research institutions and enterprises set up by experts in various fields such as an advisory committee to examine the development of the overall development strategy and planning, formulate corresponding policies. The second suggested that the relevant departmental Co-ordinating arrangements for the OLED technology to provide continuous development and testing focused support. Joint consultation by the relevant departments, etc., with OLED-related R & D, pilot and industrial projects for overall planning and appropriate integration, based on the estimated period of industrial training, with emphasis given to continued support. And industry alliance to further improve the cooperation mechanism. The third proposed strategic investment in a timely manner to address the financing bottleneck. Can be two ways to address the financing difficulties, first, a demonstration by the government to divert the capital investment, is expected to reduce the risk of social capital; Another way is to encourage state-owned investment holding company to make strategic investments, on the basis of the test line as soon as possible production line, in the international competition to seize opportunities as soon as possible. On the whole, China’s OLED industry is still in cultivation period, the second method is more realistic. The fourth proposal to encourage the development of relevant policies to attract social capital and reduce investment risk. OLED industry is a strategic emerging industries can take advantage of the relevant policies have been introduced. Because of its huge investment, but also open up the market and continuous technological improvements, the early response to the production line with a model, give tax incentives. Recommended for the first 3-5 years of production lines to give tax relief and loan discount policy to reduce investment risk, mobilize the enthusiasm.
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