Slotting allowance is a supplier of eternal pain, described the retailer arbitrarily many suppliers slotting allowance as “stationary money, over plucking geese,” but a powerful channel for control of large retailers force suppliers letting it difficult to say “no . ” When the five ministries jointly issued a document to straighten out the large retailers charge suppliers a notice of non-compliance fees, a number of vendors complained to the reporter yesterday, charged decoration store, good location, activities fees, fines and other projects numerous, and many cost-free receipt without invoice, the invoice or just write a “rise” and “black accounts”, it is difficult to identify nominal fee, but also impossible to completely eliminate the store overcharged.
Numerous hidden fees
Slotting allowance in shopping malls and supermarkets use their own strengths and position, the fees charged to the supplier. Store costs more, the high cost has always been difficult for suppliers in addition to heart disease, a TV company executives out to reporters a list of rebate store, the store is generally 16% monthly return, the store management fee is 3%, the counter production costs of 2% -3%, 2% commission Promoters, promotional fees and the average of 4% -5%, slotting allowance, plus other gifts costs, additional rebates, etc., the total cost of at least 25% -30%.
“This is a clear surface, written in the contract accounts, the cost of countless other”, an air conditioning company sales manager, told this reporter, such as store sales range of renovation costs, a value of $ 15 floor, the store will be with the company to 80, companies must accept admission to the price.
There must bear the complete cost of store activities. For example, major appliance stores appliance extended warranty ongoing activities, stores to each manufacturer’s sales staff some sales tasks. If no consumers participate in the extended warranty, the task did not complete, the enterprise will be the store fines expensive. In such circumstances, many manufacturers pay their money for the sale of the task, which is referred to overhead activities. In addition, there is property, security and other costs need to take care of.
The supplier of supermarket slotting allowance in the heart has become intractable and surprising. A food supplier said that at this stage the supermarket slotting allowance charged to suppliers and contract outside the contract is divided into two types of contract charging mainly slotting fees, monthly return fees, advertising fees, promotional fees, the New Year fees, gross makeup, etc., off-contract charges the same under various names, such as bar charges, end fees, promotional activities, banners, flowers, light boxes, personnel management and other expenses.
In fact, retailers should have to earn profit as the main mode of spread of goods, with the slotting allowance less and the more settled brand supermarkets and suppliers to charge the fees become its main profit model. Many suppliers said supermarkets to charge the sum of all fees and costs up to 40% of total merchandise price.
Long “black accounts” no way to verify
In addition to fees and charges, debt has been carried out without first manufacturing enterprise at a loss. A refrigerator business channels who briefed reporters, many stores charge to manufacturers, but will not invoice, a little better will open a store receipt, but most of the time simply can not check details. In addition, a variety of positions in retail stores, people will find manufacturers money, such as region head, manager, sales director, and so on.
“Sometimes there will be a cost of renovation for the first time, then there will be twice, three times renovation costs, the store will tell the ideal business for the first time there is no decoration, but the back would not be able to quantify these costs, of course, there will be no details of the charges. “One supplier complained to reporters.
Moreover, large foreign supermarket chains as a supplier of small food suppliers also revealed that this year 18 homes in the capital-store sales of about 38 million, but the supermarket asking them to give value-added tax invoices to be deducted 15% net profit, the final show on the face amount of about 33 million yuan (before tax). Contract to remove the normal fee, the rest still have to pay 4.6 million yuan in-store bar code fees, goods up fees, purchase staff costs, end fees, if not paid will not be closing.
“The supermarket is a typical representative of arbitrary charges.” Said the vendor, co-operation are directly related to the foreign supermarket headquarters in the sale of goods contract, and when the goods enter the store when the need to repeat the actual payment of slotting fees, the cost of 18 stores in Beijing within 50 million each year.
The vendor also said that the supermarket bar code fee arbitrary charges in the proportion accounted for nearly 50% of the total this year to pay about $ 1.9 million bar charges. Among them, a single product in a store, a bar code to be charged 2,000 yuan. Sometimes due to poor sales, or did not deal with the relationship with the store clerk, the store is “deliberately” not the product shelves. It is noteworthy that, as the store does not scan bar codes in three months will automatically lock code, lock code, once out of 2000 yuan suppliers need to “decode” or the introduction of new varieties, the charge is the most typical double-charged .
There are some suppliers that will be part of the supermarket project in its unauthorized charges on all open invoices payable to “promotional service fee” to deceive the public, so that manufacturers pay the cost of breakdown there was no way to verify. “Store received a fee, not to the invoice, the invoice we had to scrape his red account.” Representative of a household electrical appliance enterprises complain.
Overwhelmed and unable to stop
Exactions for manufacturing profits were drastically reduced, but large retailers hold the control channel, in order to take into account the goods or the brand was forced to accept. TCL Multimedia said an insider, as TV manufacturers competitive, large color TV giants share a few similar, leading the initiative to control in the hands of chain stores. Secondly, the TV product revenue accounted for only store about two percent of total revenue, and profit contribution even smaller, but also from other manufacturers to reduce the right to speak.
Analysts said Liu Buchen, appliances, household electrical appliance enterprises to store the ex-factory price as for the price, usually for the price of home appliances based on the cost and other expenses month after the return of the price, so this is basically for the TV companies do not make do not lose earn crying.
“The worst is not just these.” The executive told reporters, most companies “suck” is the store price system without damage to the enterprise. The store sold more businesses to the higher rebate, so the store on the “independent” price, in order to puerile. For manufacturing companies, sell more, lose even more. A manufacturers representative admitted that there is no vendor dares to large chain stores as the main source of profits, whether white black, rarely in the operation of the store profitable.
Last December, the media exposed, due to a large supermarket chain refused to Master some foreign varieties in the country for 10% of the price, 2 yuan per pack from the original upwards to 2.2 million, Master of its stores nationwide to take a break goods confrontation. At that time, the Master issued a note, saying that “the dispute has nothing to do with the product price adjustment”, directed at the supermarket slotting allowances. There was industry sources, if a company wants instant noodles on the shelf there, including a variety of flavors and packaging of 10 products to the supermarket to pay several hundred thousand of the slotting allowance, has already exceeded the capacity of manufacturers.
For profits to be drastically reduced, Beijing representative of the Union suppliers, Beijing Chamber of Commerce director YAO Wen-hua said that the supermarket is the production of arbitrary charges to the retail end of the crushing process upstream of the embodiment, and the consequences of arbitrary charges is zero for the relationship of malignant cycle.
Still difficult to completely eliminate
Zero for the parties to intractable conflicts has become a chronic illness, in recent years, disputes continue to occur for zero. In 2006, China’s Ministry of Commerce, NDRC and other five ministries jointly issued the “Administration of Fair Trading for Retailers and Suppliers” (hereinafter referred to as the “Rules”), wishes to pass legislation to regulate this unequal exchange phenomenon, but very effective micro, some of the suppliers that the “approach” has become “a dead letter.”
Recently the Ministry of Commerce, National Development and Reform Commission and other five ministries jointly issued a “large-scale retail enterprises to straighten out the illegal toll collection program suppliers”, decided December 2011 to June 2012 carried out the rectification in the country’s largest single store area of more than 6,000 square meters, the number of stores over 20, and 2010 annual sales of more than 2 billion yuan of large retailers to the supplier non-compliance fees, including the collection of standard retailer promotional service charges, to prohibit all kinds of non-compliance fees behavior.
This industry generally believe that such a document is unlikely to fundamentally prevent retailers from suppliers slotting allowance, because many details of non-compliance fees simply can not be found, and therefore can not determine whether the violation. Many household appliances enterprises that can change channels or suppressed self plight. Last year, Gree, Midea, Zhi higher number of companies have established a store, the store is to get rid of the shackles.
YAO Wen-hua said that the country in 2006 introduced the “Measures” has not been effectively implemented, the state banned the large retailers to suppliers violation charges, if successfully implemented will have a positive effect of zero for the conflict. Retail stores is actually a disguised push arbitrary charges high prices, fleece, nor is it fair for consumers. And if retailers charge slotting allowance has been operated, business failures fear into the inevitable trend.
Chinese Commercial News reporters Sun Shuyang and Sun Congying
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